How to Keyword Research Adwords Campaigns
Finding the right place to set up shop can mean the difference between success and failure. This is true for online advertising. Making a sale and increasing your profit is just a kiss away. Here are some suggestions on how to keyword research your Adwords campaign.
Keep it simply successful
This guide provides basic strategy to build a successful advertising campaign online. Preparation and focus are essential to increasing profits. Keeping it simple method (KISS) is my way of maintaining focus.
[pullquote align=”left|center|right” textalign=”left|center|right” width=”30%”]My goal is to show my store window to as many people who are interested in my product as possible. I don’t want to invite everyone on the internet, only people who show interest.[/pullquote]
This is how online marketing works: I purchase a keyword to have my ad display when a person types my keyword into a search bar. This keyword is the location of my store window. I place an ad in the window to draw these people into my store.
[important]Online marketing is interest based. Determine interest from words used during search[/important]
Understanding your goal
Showing my store window, my ad, is the way to accomplish my goal. I want to make money. In order to make money I need to find people and pitch my product.
Google Adwords Pay Per Click
I’m using PPC because it’s cost effective. Google has the largest audience. There are other platforms for advertising using PPC model. I prefer Google over Bing, MSN and Bidvertiser.
How To Research Keyword
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My strategy in researching my audience is simple.
- Start big
- Dig deep
- Go wide
Who is my Audience
If you’re just beginning online advertising, you may make this simple mistake. Marketing to everyone who types in your seed word. One word terms are not very good at showing intent.
Example, I have a candy store and want to advertise online. I decide ‘candy’ is the term I’ll target.
Use a keyword research tool to help you see how your search term will work. The keyword planner is a free tools and WordTracker has a free trail.
In the keyword planner, type in your keyword and you’ll get a list of results that will trigger your ad to display. I’m using the basic Google search to build my list in this example.
My goal is to find more interest based words related to my seed word.
[pullquote align=”left|center|right” textalign=”left|center|right” width=”30%”]Candy Results
chocolate bar candy
I find out people also search terms related to candy and add these to my keyword list.
Next I dig into each of the result. I’m going to limit my example to ‘chocolate candy’ audience.
At this stage, your keywords are showing intent. These are very specific terms. Let’s go wide from here to capture more leads.
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Dig Deep Results
chocolate candy recipes
chocolate candy molds
chocolate candy coating
list of chocolate candy
types of chocolate candy
how to make chocolate candy
chocolate candy brand names
Going wide is like brain storming. What other word might be used instead of candy? What specific candy do you sale? Let’s use truffles for our example.
truffles in nc
Keyword research summary
The purpose of advertising is to accomplish a goal. Increasing your profits from online sales. Make sure you remain focused on words relevant to your product.
Keyword research is the way to find your audience. Start big, go deep and wide to cover your bases. Stay within your window to remain relevant and related to keyword searches being made for your product.
Resist the urge to show off your store to related groups, stay relevant to your products.
This article is a very basic summary of how to keyword research for Adwords to increase profits from online sales.
One key ingredient missing is negative keyword list. Another is how to track your return on investment.
Adwords platform is very powerful. Create a simple campaign you can monitor and improve over time. People search differently over time and seasons. What is working today, may not work as well tomorrow.
Keyword research is an ongoing process. Think big, go deep and look wide for your success is as close as a kiss away. Keep it simply successful.
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