Website development can provide a perfect web design; by effectively presenting your business expertise and knowledge, making the user experience easy and comfortable plus linking to relevant, high quality sites. Add an effective marketing strategy and you have success.
In the article, How Perfect is Your Web Design; we discussed the need to compete for online buyers to gain an advantage over your competitors. I heard traditional marketing described as outbound marketing and include some of the following advertising platforms;
- TV Ads
Outbound Marketing works offline
All of the marketing done in traditional ways have counter parts in online marketing. Continue your current offline marketing if it produces results for your business. Add online marketing to the mix for some very impressive results.
Many business owners are not aware how advertising on the web has changed. They see the web as an ocean of fish ready to be netted, fried and consumed; a literal fish fry wanting for your brand of marketing. What they don’t fully appreciate is there are many types of fish and, depending on your taste, not all of them are the fish you want.
Instead of types of fish, let’s say ‘intention of the users’ who have been exposed to your advertisement and your taste for your ‘advertising goal’. The ocean is full of users whose intentions may or maybe be in-line with your marketing goal.
Use Intentional Analytics to Beat Your Competition
Success is in your ability to measure your results in a constructive way.
- Clear advertising goals are essential in gaining insight into your audience
- Organizing a campaign around an actionable marketing goal creates opportunity to optimize
- Make the connection between goal and call to action
- Create intelligent reports to identify trends for your marketing
- Refine your marketing technique to include insights into your audience
- Reinvest in your marketing process
How to Implement Your Success Strategy
The local online advertising made easy video by Google is a great marketing tool. You can do it yourself. I suggest you get help from a certified search specialist in AdWords.
Your first $100 in advertising is on me. Check out marketing tips and tricks.
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