How To Make a Perfect Website Successful


Website development can provide a perfect web design; by effectively presenting your business expertise and knowledge, making the user experience easy and comfortable plus linking to relevant, high quality sites. Add an effective marketing strategy and you have success.

In the article, How Perfect is Your Web Design; we discussed the need to compete for online buyers to gain an advantage over your competitors. I heard traditional marketing described as outbound marketing and include some of the following advertising platforms;

  • TV Ads
  • Billboards
  • Newspapers
  • Mailings
  • Flyers
Advertising works best with AdWords

(Photo credit: Toban Black)

Outbound Marketing works offline

All of the marketing done in traditional ways have counter parts in online marketing. Continue your current offline marketing if it produces results for your business. Add online marketing to the mix for some very impressive results.

Many business owners are not aware how advertising on the web has changed. They see the web as an ocean of fish ready to be netted, fried and consumed; a literal fish fry wanting for your brand of marketing. What they don’t fully appreciate is there are many types of fish and, depending on your taste, not all of them are the fish you want.

Instead of types of fish, let’s say ‘intention of the users’ who have been exposed to your advertisement and your taste for your ‘advertising goal’. The ocean is full of users whose intentions may or maybe be in-line with your marketing goal.

Use Intentional Analytics to Beat Your Competition

Success is in your ability to measure your results in a constructive way.

  • Clear advertising goals are essential in gaining insight into your audience
  • Organizing a campaign around an actionable marketing goal creates opportunity to optimize
  • Make the connection between goal and call to action
  • Create intelligent reports to identify trends for your marketing
  • Refine your marketing technique to include insights into your audience
  • Reinvest in your marketing process

How to Implement Your Success Strategy

The local online advertising made easy video by Google is a great marketing tool. You can do it yourself. I suggest you get help from a certified search specialist in AdWords.

Your first $100 in advertising is on me. Check out marketing tips and tricks.

Leave A Comment

I am actively searching and requesting commentary on the topic of making a website successful. I appreciate your input.


1 ping

    • Alberta on March 23, 2012 at 6:38 am
    • Reply

    a friend recommended your website and i’m glad he did because it is very informative and entertaining.

  1. Thanks for your comment.

    • Car Insurance on February 21, 2016 at 4:08 am
    • Reply

    We’re a bunch of volunteers and starting a new scheme in our community.
    Your site provided us with helpful info to work on. You have performed a formidable job and our entire neighborhood can be grateful to you.

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