Adwords Consultants use coupons and promotional codes
1. Give away Adwords vouchers with no strings attached
Let’s face it; the adword voucher is for businesses new to adwords. As a Google advertising professional these business owners are not the target audience for your service. Most new businesses do not have the advertising budget needed to make the investment to outsource their advertising.
By giving away the coupons, you create a need for your expertise. Online advertising is an ongoing process and a first campaign with a budget around $100 may provide the type of boost a business owner needs to understand the power behind running ongoing campaigns.
Help to foster competition and build your consulting business into an authority in the industry of your choose. Giving coupons to anyone who asks may seem like a good ideal but it’s not.
Your potential client is in a select group of businesses, offer coupons to your clientele.
3. Create value before the sale
Making Adwords available to try without risk is a great tool but how does it profit the business owner. If she needs a larger storage room, having the tools to complete the task without training and knowledge of the process will probably cause more frustration than service.
Three Ways to Use Coupons as a Adwords Professional
It’s as easy as 1, 2, 3.
- Gave vouchers to businesses interested in advertising online.
- Gave vouchers to businesses in your area of expertise.
- Gave training and support to make the campaign a success.
3 ways adword consultants can use coupons to increase their client base. Let me know of other ways to use coupon advertising in your consulting firm.
- Quality Score and AdWords Auction Visual (gladysbailey.com)
How does the Adword auction work? Take a look at auction visual for more details.